Client

Avangrid

Goal

Increase awareness and adoption of EVs in NY

Strategy

Evolve perceptions of EVs by presenting simple facts that counter common myths.

Team

Agency: Dixon Schwabl + Company
Art Director: Abby Dye
Creative Director: Marshall Statt
Video Director: Pete Wayner

Creative Concept

EVentually is now

Our target audience is excited about EVs and think they’ll buy one eventually—but not yet. They don’t believe the technology and infrastructure are ready and the benefits don’t yet outweigh the perceived cost and inconvenience, so they wait. To get them off the sidelines, we’ll show that advances in technology have minimized or eliminated their concerns, the value is here now, millions of people are already benefiting, the ROI is immediate— and they’re missing out. The scales have tipped, the momentum is unstoppable, and this is the moment they’ve been waiting for. The time has come.

EVentually is now.