Client

Frontier Communications

Goal

Retain and grow customers and revenue through E-Rate, a federal program that provides schools with funding for broadband internet and infrastructure.

Strategy

Support Frontier’s sales team with a multi-channel demand- and lead-generation campaign including email marketing, digital paid media, direct mail, content strategy and marketing automation tactics.

Results

• 243% increase in response rates
• 44% increase in recurring revenue growth year over year

Team

Agency: Dixon Schwabl + Company
Art Director: Joe Luciano
Creative Director: Nick Vernetti