Robin Merrill Lorenzo

Senior Copywriter & Content Writer

Robin Lorenzo copywriting | Rochester, NY

There are lots of great writers out there.

Here’s what sets me apart.

“One of Robin’s standout qualities is her proactive approach to learning. She never waited for information to be handed to her. Instead, she took the initiative to dive into her own research, ensuring she wrote from a place of knowledge and authority.

I particularly appreciated Robin’s engagement and thoughtful questions during briefings. Her attention to detail and commitment to understanding the nuances of each project made her an invaluable team member.

Her ability to grasp complex client offerings, services, or ideas and effectively communicate them to our target audiences was truly remarkable.

Robin has a unique talent for transforming intricate concepts into clear, meaningful, and heartfelt messages that resonate deeply.

Above all, Robin’s integrity is unmatched, and she brings a fun, positive energy to the workplace.”

Rosi Statt
Managing Director, Strategy, Dixon Schwabl + Company
“A pro’s pro: Robin Lorenzo is efficient and her experience will quickly get to solutions without spinning, making the most out of your valuable dollars and budget.

She’s got deep experience in business and commercial banking, healthcare, clean energy, consumer and enterprise telecom, imaging, sports marketing, and government services industries among many other areas of expertise within both B2B and B2C.

Her editing skills will make even the most disjointed writer sound like a polished expert.

She undoubtedly has a few superpowers. I’ll highlight 2 that I experienced firsthand. When she’s in, she’s 100% in. She’s proactive, committed, and involved in your efforts. The standout thing about her is she can transform something very complicated. She will research, intake, distill and eventually what comes out is a concise informed piece of communication. Just like magic, except it’s hard work and she is very good at it.

Finally, this might be the most important thing I can say about her. She’s nice and a really outstanding person. We all want to work with someone like that.”

Mark Stone
Chief Creative Officer, Dixon Schwabl + Company

My Work

Avangrid

EV Awareness Campaign

Community Bank

Content Strategy & Content

NY Council on Children and Families

Brand Strategy & Identity

Frontier Communications

E-Rate Campaign

Frontier Communications

Infographics

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© 2024 Robin Lorenzo